Digital doppelgangers: Avatars create new opportunities in marketing

Avatars have been around for a long time. But social distancing has triggered a boom. Digital doubles from stars from music or politics, but also from influencers, open up completely new possibilities in marketing. A quiet whirring fills the room. Everything is green. 30 Headlights leave no room for shadow. 106 Cameras are aimed at the center of the room.

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